"Successful public information officers aren't born, they are created."
- The PIO Teachers

We train you to represent your agency effectively in all forms of news media, no matter the story. 

 

Through our training, you will learn how to:

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• Manage media relations in a crisis

• Control media interviews

• Write news releases and advisories that

        shape the story and encourage coverage

• Anticipate media demands and

        understand what drives coverage 

• Improve your on-camera performance

• Stage successful press conferences

• Raise public awareness of your agency

• Use Social Media to its best advantage

 

Please click on the drop-down menu "Schedule/Registration" (top of page) to view our most recent update. (May 2025)