As a leader in News Media Training, we specialize in hands-on instruction. We will teach you how to control the message and generate favorable news coverage in good times and bad.
We plan to comply with all safety and health regulations wherever we teach.
"Successful public information officers aren't born, they are created."
- The PIO Teachers
We train you to represent your agency effectively in all forms of news media, no matter the story.
Through our training, you will learn how to:
Manage media relations in a crisis
Control media interviews
Write news releases and advisories that
shape the story and encourage coverage
Anticipate media demands and
understand what drives coverage
Improve your on-camera performance
Stage successful press conferences
Raise public awareness of your agency
Use Social Media to its best advantage
Please click on the drop-down menu "Schedule/Registration" (top of page) to view our most recent update. (January 2024)