"News Media Training for Law Enforcement Leaders"
New England State Police Information Network (NESPIN)
October 25th and 26th, 2022
Location: NESPIN Headquarters
124 Grove Street, Suite #105
Franklin, MA 02038-3159
Length: Two days
Class Starts: 8:30 a.m. each day
Training Provider: Media Training for Law Enforcement, LLC
This two-day course is hosted by NESPIN. The class teaches First Responders, Command Staff, and Public Information Officers (P-I-Os) how to quickly and efficiently respond to urgent news demands. Students learn how to build successful news media relations programs that deliver their agency’s messages to citizens through traditional and social media.
The class combines lectures with hands-on exercises and includes on-camera training. Students encounter “crisis” scenarios and brief "reporters" on “breaking” news. Classmates play the role of aggressive reporters. Critiques and discussions will follow.
The course traces the development of news media, providing the history that has led to the emergence of social media as an important force. Students exchange “Best Practices” in the use of social media to promote their agencies’ objectives.
Participants will learn how to:
Be proactive in dealing with the news media
Improve on-camera performance
Control TV, radio, online, and print interviews
Stage and conduct successful press conferences
Write press releases that shape the story and encourage coverage
Manage media relations in a crisis when it "hits the fan”
Anticipate media demands and understand what drives coverage
Build trusting relationships with reporters and editors
Enhance an agency's reputation by promoting its good works
Students are asked to bring their own media horror stories to discuss how they could be handled differently after training.
Instructors for this class:
Gary Nurenberg is a veteran television correspondent with more than two-dozen awards for his national and local reporting. He has covered major stories, including the 2018 elections, the drug wars in Washington, DC, the September 11 attacks, the Oklahoma City bombing, the Beltway Snipers, and the trials of Timothy McVeigh, OJ Simpson, the Unabomber, and the impeachment of President Bill Clinton. For more than a decade, he has coached television performance clients from both private industry and federal agencies. Nurenberg is a member of the bar in both Vermont and Washington, D.C.
Joe Paglia, a nationally recognized marketing and public relations professional, is also a former television news reporter and the winner of several journalism awards. As a media trainer for corporate executives and organizational leaders, Paglia serves as a media relations representative, spokesperson, copywriter, editor, and speechwriter. Paglia directed marketing communications and public relations for various business units at Eastman Kodak Company. He was the Director of Public Relations for Monroe Community College, where he managed crisis communications during a historic, community-wide disaster.
Here are some comments from participants in previous classes:
"One of the absolute best classes I have ever taken to assist me in doing my PIO duties at this point in my career. A must-take class for command staff." — MOCIC student, April 2022, anonymous survey
"Yours was one of the very best classes I’ve had in my career.” — Lieutenant, Cherokee County Sheriff’s Office, Georgia
“The class was most awesome. All command staff and supervisors should attend this course.” — Lieutenant, Newport Rhode Island Police Department
“Your class was one of the best trainings I’ve had in years. I left with more than I expected and know I’m more prepared for what I will encounter with my PIO duties.” — Public Information Officer, United States Postal Inspection Service s